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Member Spotlight

Member Spotlight: Forza Marketing

Jan 16, 2014

Forza Marketing…Let’s Go!

At Forza Marketing, office visitors quickly get a sense of our company culture: the unique architecture of the 100-year-old building, the informal workspace design, the flurry of activity from our impressive staff and even the greeting they may get from Maude, the Shih Tzu who serves as our chief security officer!

Our public relations and marketing firm has been located in Cincinnati for more than 15 years and has spent the past five years downtown on Fourth Street. With annual revenue climbing toward $2mm, Forza Marketing is likely one of those small Cincinnati businesses you’ve never heard of—but sometimes small can still be pretty mighty.

As a member of DCI we love being downtown. It’s a great place to do business because we can walk to many of our local clients (Ascribe, Rookwood Pottery, FirstGroup America and Local 127) and are just a short drive to Norwood to keep up with our friends at The Urology Group.

Over the past three years we’ve grown our local client base significantly. But we’re also very proud of the 15-year relationship we’ve built with LoyaltyOne, a leading global loyalty marketing company. We’ve landed them coverage in The New York Times, USA Today and FOX TV News as well as plenty of attention in trade publications. We manage the editorial content and production of COLLOQUY, the loyalty industry’s leading source of news, research and education since 1990. Oh yes, we also helped the firm’s CEO, Bryan Pearson, author “The Loyalty Leap” -- a bestselling book.

People often ask about the meaning behind our name. No, we’re not all Italians—but it is an Italian word. Forza means “Let’s Go!”. We chose it to demonstrate our bias toward action and desire to help clients move the needle on their businesses. We do the appropriate level of planning and strategizing but at the end of the day it’s about momentum. We push our clients (and ourselves) to move quickly on ideas that will impact their business.   

We’re in the southwest corridor of town (near Paul Brown Stadium) so we’ve been watching the changes taking place in the city and are really excited about the revival of small, local businesses. It’s confirmation that our two-floor office at 313 West Fourth Street is just right place for us. Sometimes we’re a little “out there” with our creativity but we think it helps us stay fresh and innovative for our clients! Visit us online at: www.forza-marketing.com